The heart of all business lies in marketing.
Marketing is considered as a way to advertise and promote your product to your potential customer.
Let’s say that your company offers the best product.
Our Blog
The heart of all business lies in marketing.
Marketing is considered as a way to advertise and promote your product to your potential customer.
Let’s say that your company offers the best product.
Techies face many challenges. No, not with technology.
That is their forte, of course.
But then where do they face hurdles?
There are several numbers of challenges faced in the marketing of firms related to information technology. B2B marketing companies need to develop proper strategies that can lead them to greater profits with comparably lesser efforts.
Most of us understand advanced or deep technology within the tech industry is travelling and evolving at the speed of thought.
There are constant updates, new techniques, and changes brought to algorithms.
Digital marketers are frequently scrambling – just to keep up with the trend and compete with the next big disruptor in the market. Digital marketers of techies are fighting flux when choosing the right strategies for marketing.
Brand building.
We all need it, be it creating a personal brand or a business brand.
Now, let’s talk about tech companies.
The world’s best tech companies follow the signs of finding brilliant solutions for their branding.
Why do products fail in the market?
Ask a techie, and he will be confused about responding to this: but why is this so?
Well, the answer is very simple. They don’t know the reason.
But then, how do you improve if you don’t know why your product is failing in the first place?
Well, let me tell you the answer.
Over time, we get used to facing problems.
Why is it so?
Have you ever thought about it?
Have you ever wondered why many startups fail?
I know many of you will have different answers. But I feel that one of the biggest reasons why startups fail – is simple. It is so because they cannot correctly do their marketing.
People don’t buy your product.
Startled? Yes, you heard that right. This is the most basic human instinct. We don’t buy products; we buy the story behind it.
Have you ever thought about how branding impacts our daily lives?
No, I am not kidding. Think about it. We all want to make a good relationship with our neighbors, our Kirana store owner, our friends, and our colleagues.
When people think about branding, they think that it is something very complicated and elusive process. They might also think that it is