The heart of all business lies in marketing.
Marketing is considered as a way to advertise and promote your product to your potential customer.
Let’s say that your company offers the best product.
But, what happens when you enter in the world of marketing without having a perfect strategy in your sheet?
You-Simply-LOSE! Yes, you read it right.
It doesn’t matter what product or service you offer!
If you’re not willing to market your product to your potential audience, then there’s no scope for your product to survive in the industry.
For example, Apple is one of the richest companies in the world. Its market capitalization is greater than the GDP of many countries. But, how did Apple achieve such dominance?
Let me tell you,
Apart from Apple being an innovative and unique product, it provides wonderful consumer service. Plus, it has some really cool designs that provide seamless syncing between devices.
But, is that all?
Absolutely Not!
Apart from its extravaganza performance, Apple provides focused and brilliant marketing plans.
Be it, addressing a power-packed conference before launching any new product or installing scintillating stores across the world.
On that note, let’s talk about the Mac Vs PC campaign, which was launched by Apple in the year 2006.
It showed two guys named, Mac & PC standing and interacting with each other. Across all ads, Apple focused on the uniqueness of the MAC by using taglines such as “One of a kind”. The idea of this entire campaign that featured numerous ads was just one- How Macs are better than PC.
This was one such way through which Apple tried persuading its target audience over its competitor.
Therefore, it’s very important to understand the power of marketing.
According to the American marketing association, Marketing is the activity, set of institutions, and process for creating, communicating and delivering offerings that have value for customers, clients, partners, and society at large.
Therefore, it’s very important to have a brilliant marketing mix for targeting the right audience.
Thinking anyway, that, just because your product is happening or provides excellent services and so, it will reach to the target audience “automatically” is one such flop thought?
Believe me, considering this idea will get you nothing but bags of weed.
Sad but true!
But don’t worry.
We here at Fervent, help companies in providing the best marketing and brand building strategies.
All you’ve got to do is contact us!
The experts at Fervent Communication are always up and willing to chat on a no-obligations, complimentary call.
ACT Now. Ping, mail, or WhatsApp us your query!
Together, let’s do the new!
