What is the first thing that comes to your mind when you hear the word: ‘Digital Marketing’?
At an earlier point in time, online marketing was considered the newest and riskiest way of marketing. Businesses were hesitant to use it to market their goods/services.
These are tough times for companies. Things seem to be getting pretty much out of hand now.
But shall we sit and wait for things to get better? Shall we lose our hopes and quit learning new things? Shall we give up and lose the battle?
“Who uses E-mail Marketing nowadays? Isn’t it an old fashion?”
How many of you have come across this question, and how many of you have asked it?
Well, many people have asked me this question a lot of times.
Isn’t optimism a good thing?
These past few days, whenever I open my LinkedIn account, all I can see is how people are talking about the positive impact of this lockdown.
How they can spend their time with their family, and how they can help them do household chores and how they can learn new skills. It is all good to see people making good out of this pandemic.
Have you ever heard of miracles? Well, miracles are the series of unexpected events that fall in our hands out of nowhere.
And when we have a pandemic ahead of us, we all need a miracle to save us. Yes, even businesses need miracles to save them.
And the best thing is that we all have a miracle standing right in front of our eyes, we just have to use it.
I get frustrated when people mention digital marketing as something ‘new’ which serves them as a viable excuse to not know it. It might be a new a decade ago but it has evolved into an industry of its own. It ranges from your social media platforms like Facebook, Instagram, LinkedIn to dedicated analytics tools like Google Analytics.
I look outside, and things are empty and eerie. Companies of every size and even myself have sent our employees to work from home. Schools are shut too, so homes are getting a little too crowded for my focus. The coronavirus has pushed us in some strange times, but we can also make the most of it.
I called up my colleague to discuss important stuff, and instead of an immediate connection, I heard someone coughing loud.
For a moment, I thought it was my colleague and got worried if he is fine or not. After a few seconds, I realized that it was an awareness message about #Covid19.
No business can operate at optimal performance if they are feeble at retaining existing customers. Attracting new customers isn’t a big problem but retaining the old ones is. But what can be done in such a situation? Well, if you are losing your customers to your competitors and you want to prevent that, you must follow these tips.
I was at an event called “The Great Visioners Award” a few days back and I met a lot of people who asked me about how experiential marketing helps customers and brands?
